More Than Words: Why Women Must Actually Support Each Other

We say it all the time: Women should support women. It’s on t-shirts, in hashtags, in our Instagram captions. But here’s the real question — are we actually doing it? Are we truly lifting each other up, or are we just talking about it?

The truth is, women don’t always support other women the way we should. We get caught up in competition, comparison, or even insecurity. Sometimes, we’re so busy fighting to be seen and heard that we forget—we don’t have to push others down to rise. There’s enough to go around.

Marnie Schneider at Denver book signing and supported by friends.

Why Does This Happen?

For so long, women have been taught that success is a limited resource. There’s this idea that if one woman gets a seat at the table, there’s less room for the rest of us. But that’s just not true. We don’t need to fight for scraps—we can build a bigger table.

And let’s be real — society loves to pit women against each other. We see it in the media, in workplaces, even in friendships. But we have the power to change that. I saw it firsthand growing up—my mom, Susan Tose Spencer, created the most female-friendly front office in the NFL. She believed in women supporting women, not just in words but in actions.

At the Philadelphia Eagles, she built a team where women celebrated each other’s successes. They worked hard, they lifted each other up, and they thrived—because they were led by someone who treated everyone with toughness, kindness, and respect. And they had fun doing it! My mom made sure that every Friday, they had happy hour parties—a way to bring people together, to unwind, and to build real relationships. She knew that work should be about collaboration, not competition.

Susan Tose Spencer was the NFLs first female GM.

So How Do We Actually Show Up for Each Other?

Cheer Loudly & Publicly

It’s easy to support someone in private, but real support is shouting each other’s names in rooms we’re not in. Celebrate another woman’s wins—comment on her post, recommend her for an opportunity, tell people how great she is.

Mentor & Guide

If you’ve figured something out, share it. Too often, women are left to navigate success alone. Be the woman who gives real advice, who opens doors, who helps someone else avoid the mistakes you made.

Don’t Just Clap—Help

Did a friend launch a business? Buy something. Did a colleague go for a promotion? Advocate for her. Words are great, but action is what changes the game.

Stop the Judgment

Motherhood, career choices, relationships—women get judged for everything. Let’s stop picking each other apart and instead celebrate the fact that we all have different paths.

 Remember: We All Win Together

When one woman rises, she’s not taking your spot—she’s proving what’s possible. If we all started truly supporting each other, imagine the power we’d have.

Marnie Schneider supports families at Gameday in Atlanta book donation.

 It’s not enough to say Women Supporting Women—we have to live it. The next time you see another woman doing something great, don’t just think, Good for her. Say it. Share it. Show up. Because when we support each other, we all win. This is my challenge to the incredible women out there…proudly acknowledge a woman and during the rest of the month and don’t forget yourself!! 

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Lessons from My Mom: The Susan Scale of Life

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Why Every Woman Should Speak a Little Bit of Sports